Tag: copy

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business […]

August 11, 2015May 30, 2019Content Marketing, Strategic Communications, Tools & resources

Plan Your Content, Crush Your Competitors

The Internet is clogged with content. How will you make yours stand […]

June 17, 2015May 30, 2019*Lead Generation, Content Marketing

31 Simple Secrets of Shareable Content

Your brilliant ideas only matter if they reach the right audience. That’s […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your […]

September 22, 2014May 30, 2019*Lead Generation, Social Media

Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing […]

September 24, 2013May 30, 2019Strategic Communications, Tools & resources

Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]