Tag: copywriter

January 20, 2015May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing

Create Killer Content for a Competitive Edge

To make your brand stand out and slay your competition, create irresistible […]

December 16, 2014May 30, 2019Brand, Marketing, Strategic Communications

Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than […]

December 9, 2014May 30, 2019Content Marketing, Customer Experience, Social Media

52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. […]

November 11, 2014May 30, 2019HR Communications, Leadership Communications, Small Business

Want Happy, Engaged Employees?: 7 Tips

What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, […]

November 4, 2014May 30, 2019Brand, Content Marketing, Marketing, Small Business

Help Your Brand Stand Out

The threat of invisibility spooks every business owner and marketing executive. That’s […]

October 21, 2014May 30, 2019Case Studies, Crisis Communications, Social Media

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback […]

October 14, 2014May 30, 2019Editing, Strategic Communications

7 Ways to Block Your Rivals’ Shots

True story: A U.S. corporation apologized for its marketing copy on public […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your […]

September 22, 2014May 30, 2019*Lead Generation, Social Media

Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT […]

September 9, 2014May 30, 2019Brand, Marketing, Public Relations (PR)

Stretch Your Marketing Budget

Want to market your company without spending money? You can make your […]

August 19, 2014May 30, 2019Content Marketing, Strategic Communications

Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free […]

July 29, 2014May 30, 2019Brand, Content Marketing

5 Ways to Tell Your Company’s Story

Everybody loves a good story. Effective stories have the power to help […]

July 1, 2014May 30, 2019Brand, Industry Research, Marketing, Strategic Communications, Tools & resources

A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent […]

June 24, 2014May 30, 2019Leadership Communications, Social Media

CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract […]

June 9, 2014May 30, 2019Internal Communications, Strategic Communications

Teamwork as a Competitive Advantage

This week, the world’s best soccer players begin competing in the 2014 […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn […]

May 27, 2014May 30, 2019Measurement, Social Media, Strategic Communications

Boost Your Social Media ROI

Recently, social media has exploded from a playful phenomenon to a business […]