Are Brands Ignoring the 50+ Crowd?
Are brands neglecting consumers aged 50+? 📈 According to Harvard University, just over 34% of the U.S. population is 50 or older […]
Tag: CPG
Private Label Power VIDEO
Private labels, private brands, store brands, owned brands … Whatever you call them, they’re soaring in popularity right now. 📈 In the […]
Private Label Gains Power
Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]
Retail Media Insights Panel
“All the retail stakeholder groups win” with effective in-store retail media. [37:35] Grateful to participate in ADvendio’s Retail Media Insights Panel: Exploring […]
2024 Global Grocery Trends
What’s in store for grocery? Growth and agility. Notice how grocery retailers are investing in: 🍎 Boosting the top line with retail […]
Retail Revenue Drivers for 2024 Growth
Topline growth protects retail margins. In 2024, more retail companies will sell to both B2C and B2B markets to diversify their revenue […]
Why Grocery is a Retail Media Magnet
#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]
Retail Media Inspires Retailer-Brand Collaboration
#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]
Retail Media Reveals Marketing Silos
#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]
Brands’ Retail Media Needs
#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]
Endemic vs. Non-Endemic Brands in Retail Media
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
Private Label’s Global Growth
Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for: ⭐ […]
2023 Global Grocery Trends
Grocery shopping gets with the times. This year’s hottest grocery trends include: 🍎 Retail media networks🍊 Private labels🍌 Automation These trends directly reflect […]
2023 Retail Strategy Trends
Retailers blaze a trail beyond traditional retail … This year, more retailers will fuel growth as they: Target B2B buyers with services […]
2022 Retail Growth Trends
Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]
Retail Media Networks
Retail media boom time … Although consumer spending has declined, retail media networks have emerged as a powerful B2B revenue driver. RETAILERS […]
Inflation’s Big Impact
Inflation is shaping shopping. These recent statistics (and those below) show inflation’s: PERVASIVENESS, affecting most consumersPRESSURE on personal finance decisionsINFLUENCE on consumer […]
Inflation Changes Consumer Habits
Inflation is everywhere. As the cost of living rises around the world, purchasing power declines and our money no longer stretches as […]
2022 Retail Strategy Trends Mid-Year Check-In
What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL […]
2022 Retail PEST Analysis Mid-Year Check-In
A lot has changed in 6 months … This mid-year check-in on January’s 2022 Retail PEST Analysis reveals new market pressures and […]