Are Brands Ignoring the 50+ Crowd?
Are brands neglecting consumers aged 50+? 📈 According to Harvard University, just over 34% of the U.S. population is 50 or older […]
Tag: e-commerce
2022 Retail PEST Analysis
What factors will influence retail strategy this year? Overarching themes in this year’s PEST analysis include: Global systemic restructuring: Supply chains, infrastructure […]
Why E-Commerce Giants are Getting Physical
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]