Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]
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Stretch Your Marketing Budget
Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]
Boost Your Credibility as a Thought Leader
An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]