Whole-Brain Content
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
Tag: emotion
Trump’s Winning Marketing Strategy: Rage Against the Machine
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]