entertainment – Lisa Goller Marketing | B2B content for retail tech growth

June 21, 2021June 21, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]

June 14, 2021June 14, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Revisiting 2021 Retail Tech Trends

It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]