Tag: freelance writer
Navigate a PR Crisis With Ease
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major […]
Video’s Killing It as a Marketing Star
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]
Plan Your Content, Crush Your Competitors
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: […]
Stand Out By Sharing Fresh Insights
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital […]
10 Ways Effective Leaders Gain Influence
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on […]
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]
Boost the Reach of Your Next Speech
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]
31 Simple Secrets of Shareable Content
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]
36 ways to feed the insatiable marketing beast
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Spring Cleaning for Strategic Communications
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]