Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Tag: LinkedIn
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
Discover Your Company’s Story Goldmines
Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]