2024 Retail Tech Trends
Retail doubles down on tech … A recent survey found retail executives expect technology investments to increase by an average of 10% […]
Tag: Lisa Goller Marketing
Thank You!
Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]
2024 Retail PEST Analysis
What will keep retail CEOs up at night in 2024? As we ring in the new year, let’s examine macro factors affecting […]
Top Retail Trends in Q4 2023
What’s happening in retail in Q4 2023? What’s up: 🔺 Black Friday sales results🔺 Returns process innovation🔺 Channel blurring, as DTC shops, […]
Retail’s Healthcare Expansion
Retailers expand into healthcare to earn a healthy bottom line. Last week, Amazon announced Prime members can access quality, convenient care through […]
Retail Revenue Drivers for 2024 Growth
Topline growth protects retail margins. In 2024, more retail companies will sell to both B2C and B2B markets to diversify their revenue […]
Cost-Effective Marketing Practices
Make your marketing more affordable. Recent marketing layoffs and budget cuts have forced marketing teams around the world to do more with […]
Amazon’s Just Walk Out Tech Takes Off
More physical stores are going frictionless. Amazon’s Just Walk Out tech has expanded beyond Amazon Go, Amazon Fresh and Whole Foods to […]
Retail Media – Looking Ahead
#30DaysofRetailMedia | Day 30: Retail Media – Looking Ahead Where is retail media headed? These 12 trends provide a hint of how […]
Who Has Retail Media Power?
#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]
Retail Media PEST Analysis
#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, […]
Retail Media Partnership Trends
#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]
Retail Media Risks
#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]
CTV Shakes Up Retail Media
#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]
Why Grocery is a Retail Media Magnet
#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]
Stores Evolve With Retail Media
#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]
Retail Media Metrics
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]
Retail Media is All About the Data
#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]
Retail Media Goes Full Funnel
#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]
Ad Buying & Selling Evolve With Retail Media
#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]