Is Walmart winning?
2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The […]
Tag: Lisa Goller
Is Amazon Pandemic-Proof?
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]
The New Skill Set
What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
9 Tech Trends Taking Off Due to Coronavirus
Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus […]
Amazon is Perfectly Positioned for a Pandemic
It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s […]
Coronavirus Fuels Hiring in These 6 Sectors
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among […]
Whole-Brain Content
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Meaty vs. Snackable Content
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]
How to Create Irresistible B2B Content
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]
Quit Hiding Your Magic
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]
In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Know Your Audience
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]
