Tag: lisagoller.com

May 26, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications

2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between […]

May 19, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications

Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown […]

May 10, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Crisis Communications, Customer Experience, Industry Research, Leadership Communications, Retail, Strategic Communications, Tech

Is Amazon Pandemic-Proof?

Most retail companies are burning their 2020 business strategies. The coronavirus crisis […]

May 8, 2020January 9, 2021*Thought Leadership, Change Management, Crisis Communications, HR Communications, Industry Research, Leadership Communications, Small Business, Strategic Communications

The New Skill Set

What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon […]

April 28, 2020January 9, 2021*Thought Leadership, Change Management, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications, Tech

Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market […]

April 13, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Retail, Strategic Communications, Tech

9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward […]

April 7, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail, Tech

Amazon is Perfectly Positioned for a Pandemic

It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant […]

November 18, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Strategic Communications

Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) […]

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies […]

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content […]

May 21, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience […]

April 15, 2019January 9, 2021Content Marketing, Marketing, Public Relations (PR)

Quit Hiding Your Magic

I get it: It’s far easier (and it feels safer) to stay […]

October 16, 2018October 16, 2018*Lead Generation, Content Marketing, Marketing, Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your […]

June 26, 2017June 4, 2019*Lead Generation, Content Marketing, Customer Experience, Marketing, Social Media, Strategic Communications

Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band […]

May 31, 2017January 11, 2019Content Marketing, Leadership Communications, Marketing

Passion = Purpose

April 23, 2017March 25, 2018Uncategorized

Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the […]

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion […]