In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
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Know Your Audience
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]
Honoured to speak at this event …
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School […]
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Bulletproof Your Communications Strategy
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has […]
Grow your business (with a 1-Page Marketing Plan)
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a […]
Trump’s Winning Marketing Strategy: Rage Against the Machine
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]
5 Essential B2B Marketing Tactics
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]
Proof the Freelance Revolution is Unstoppable
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the […]
8 Reasons Businesses Love Freelancers
The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. […]
8 Reasons Workers Embrace Freelancing
Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The […]
Does Freelancing Fit Your Lifestyle?
October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now […]
Win Big and Fast: 5 Strategic Sales Tips
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]
20 Tips for Working Remotely (& Productively)
Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic […]
Why E-Commerce Giants are Getting Physical
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online […]