Tag: loyalty

June 2, 2024August 4, 2024CPG, Private Label, Retail

Private Label Gains Power

Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]

November 13, 2023April 27, 2024Retail, Strategy

Retail’s Healthcare Expansion

Retailers expand into healthcare to earn a healthy bottom line. Last week, Amazon announced Prime members can access quality, convenient care through […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]

March 3, 2015May 30, 2019Customer Experience, Marketing, Strategic Communications

The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]

February 17, 2015May 30, 2019Industry Research, Marketing, Small Business, Strategic Communications

50 Shades of Grape: Marketing tips from wine masters

Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]

February 10, 2015May 30, 2019Content Marketing, Customer Experience, Marketing, Small Business, Strategic Communications

Want Loyal Customers? Show Them Some Love

This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]

November 11, 2014May 30, 2019HR Communications, Leadership Communications, Small Business

Want Happy, Engaged Employees?: 7 Tips

What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]

June 24, 2014May 30, 2019Leadership Communications, Social Media

CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]