2022 Retail PEST Analysis
What factors will influence retail strategy this year? Overarching themes in this year’s PEST analysis include: Global systemic restructuring: Supply chains, infrastructure […]
Tag: marketing
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]
Instacart’s Pandemic Partnerships
Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]
Walmart’s Pandemic Partnerships
Walmart’s been busy hooking up. Collaborations keep strengthening the retail giant’s competitive position during the pandemic. As retail gets more digital and […]
Target SWOT Analysis
Target is doing so many things right. Differentiating factors include: ⭐️ Happy, loyal associates⭐️ Powerful partnerships & private labels⭐️ A focus on […]
Ultra-Fast Food
10-minute grocery delivery? The market for instant home delivery is booming in Europe and North America as e-grocery matures: 🍎 54% growth […]
Walmart’s Partnerships Boost Retail Power
Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, helping Walmart align with urgent market trends. Investing in tech […]
Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]
Revisiting 2021 Retail Strategy Trends
It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]
E-Commerce as Entertainment
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]
Livestreaming Enlivens Retail
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Fitness Invigorates Retail
Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look […]
Home Sweet Home
There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]
Super Bowl LV Marketing
It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]
7 Ways to Boost Brand Trust
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
Whole-Brain Content
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
