Meaty vs. Snackable Content
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]
Tag: marketing
How to Create Irresistible B2B Content
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]
Quit Hiding Your Magic
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]
In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Know Your Audience
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]
Honoured to speak at this event …
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School […]
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Bulletproof Your Communications Strategy
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has […]
Grow your business (with a 1-Page Marketing Plan)
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a […]
Holiday Parties = Networking Goldmines
Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation […]
Trump’s Winning Marketing Strategy: Rage Against the Machine
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]
5 Essential B2B Marketing Tactics
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]
Proof the Freelance Revolution is Unstoppable
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the […]
8 Reasons Businesses Love Freelancers
The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. […]
8 Reasons Workers Embrace Freelancing
Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The […]