Retail Media Glossary
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasnāt when I started studying this space […]
Tag: media
Endemic vs. Non-Endemic Brands in Retail Media
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
On-Site vs. Off-Site Retail Media
#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]
Online vs. Offline Retail Media
#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]
Retail Media is on Fire
#30DaysofRetailMedia | Day 1: Retail Media is on Fire š„ Welcome to this new series dedicated to examining retail media’s profound influence […]
Top Retail Trends in Q2 2023
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
2023 Retail PEST Analysis Mid-Year Review
What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]
Look How Far Amazon Has Come
Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]
Top Retail Trends – Q1 2023
Whatās shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ā TECH: Retail […]
2023 Retail Tech Trends
Retail tech is on fire. Themes among this yearās top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting ā¦ Over the past year: Inflation eroded companiesā and consumersā purchasing power Employees swung from The Great […]
2022 Retail Growth Trends
Retailās bright spots ā¦ Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels.Ā Notice […]
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves ā¦ Canadian e-commerce giant Shopify has boomed during the pandemic as it: š Connects sellers of all […]
Walmart’s Partnerships Boost Retail Power
Walmart wants to win.Ā Bold partnerships improve its competitiveness by accessing partnersā competencies, helping Walmart align with urgent market trends. Investing in tech […]
E-Commerce as Entertainment
E-commerce and entertainment keep converging.Ā Today Amazon announced itās buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]
Social Commerce is the Future of Retail
Last weekās announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]
Navigate a PR Crisis With Ease
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Fordā¦ In recent months, the headlines have proclaimed PR problems for several major […]
Boost the Reach of Your Next Speech
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]
27 Ways to Take Your Content Further
Letās say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]