Brands’ Retail Media Needs
#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]
Tag: media
Retailers’ Retail Media Needs
#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]
Retail Media Stakeholders
#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]
Retail Media Glossary
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]
Endemic vs. Non-Endemic Brands in Retail Media
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
On-Site vs. Off-Site Retail Media
#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]
Online vs. Offline Retail Media
#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]
Retail Media is on Fire
#30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence […]
Top Retail Trends in Q2 2023
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
2023 Retail PEST Analysis Mid-Year Review
What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]
Look How Far Amazon Has Come
Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]
Top Retail Trends – Q1 2023
What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]
2023 Retail Tech Trends
Retail tech is on fire. Themes among this year’s top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]
2022 Retail Growth Trends
Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]
Walmart’s Partnerships Boost Retail Power
Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, helping Walmart align with urgent market trends. Investing in tech […]
E-Commerce as Entertainment
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]