Prove You’re a B2B Superhero
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]
Tag: results
Measure Your Marketing Muscle
Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
Bulletproof Your Communications Strategy
In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]
Recipe for a Strategic Communications Plan
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]