Q3 2024 Top Retail Trends
What happened in retail in Q3? What’s up: 🔺 Investment in stores🔺 Retail media maturity🔺 AI’s ubiquity (& much more) What’s down: […]
Tag: retail media
5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Speak the Language of Retail Media
Is retail media jargon foreign to you, too? It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms. […]
Endemic vs. Non-Endemic Brands – VIDEO
🔥 What’s hot in retail media in 2024? An emerging trend in retail media the growth of non-endemic brands. Walmart recently made […]
On-Site vs. Off-Site Retail Media – VIDEO
Brands are following consumers along the shopper journey. They’re buying retail media ads to reach shoppers and influence their purchase decisions. 🎬 […]
Online vs. Offline Retail Media – VIDEO
📣🛍 Retail media helps brands follow consumers along their omnichannel journey. Yet many people think retail media strictly relates to digital ads. […]
Q2 2024 Top Retail Trends
What happened in retail in Q2? What’s up: 🔺 Private label love🔺 AI spices up grocery🔺 The retail party is still in […]
Retail Media Insights Panel
“All the retail stakeholder groups win” with effective in-store retail media. [37:35] Grateful to participate in ADvendio’s Retail Media Insights Panel: Exploring […]
Kroger SWOT Analysis 2024
Kroger stays true to its roots in service and innovation. The Cincinnati superstar is the largest traditional supermarket company in the U.S. […]
VIDEO: Media Evolves, Retail Wins
🛍 Retail + media keep evolving … All eyes have been on advertising since Sunday’s Super Bowl. It’s the perfect time to […]
2024 Retail Tech Trends
Retail doubles down on tech … A recent survey found retail executives expect technology investments to increase by an average of 10% […]
Retail’s B2B Growth Drivers
While consumer spending slows, B2B spending grows. Rising inflation forced retail CFOs to get creative and find new revenue drivers and efficiencies […]
Consumers’ Retail Media Needs
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]
Brands’ Retail Media Needs
#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]
Retailers’ Retail Media Needs
#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]
Retail Media Stakeholders
#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]
Retail Media Glossary
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]
Endemic vs. Non-Endemic Brands in Retail Media
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
On-Site vs. Off-Site Retail Media
#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]
Online vs. Offline Retail Media
#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]