Is Amazon Pandemic-Proof?
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]
Tag: retail
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]
Amazon is Perfectly Positioned for a Pandemic
It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s […]
Coronavirus Fuels Hiring in These 6 Sectors
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among […]
Why E-Commerce Giants are Getting Physical
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online […]
Millennial Moms: The real retail disruptors
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]
Marketing Lessons from David Bowie Songs
Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A […]
6 Tech Trends Affecting Your Marketing Team in 2016
(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]
2015 PR Fails … and What We Can Learn From Them
Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, […]
10 Qualities of Winning Entrepreneurs
In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several […]
5 Proven Ways to Boost Your Brand Power
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]
Executive Ghostwriter as a Time Saver
It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]