Tag: retail

February 11, 2014May 30, 2019Leadership Communications, Public Speaking

7 “Go For Gold” Presentation Tips

Olympic athletes aren’t the only ones who strive to “own the podium.” […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing […]

January 14, 2014May 30, 2019Content Marketing, Strategic Communications

Sell With Words: 10 Tips

Captivating content marketing is all about starting with a solid plan. Here […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come […]

December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR)

PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing […]

December 10, 2013May 30, 2019Strategic Communications

Simplicity = Good Business Sense

Why is simplicity so hard? Some of my clients have worried that […]

December 3, 2013May 30, 2019Strategic Communications

Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To […]

November 20, 2013May 30, 2019Case Studies, Crisis Communications

Crisis Communications, Rob Ford Style

For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous […]

November 19, 2013May 30, 2019Strategic Communications

Think Like a Strategist

Before you create any new communication, start by focusing on the results […]

November 12, 2013May 30, 2019Brand, Leadership Communications, Small Business

7 Ways to Build Brand Trust

How well trusted is your brand? Brand trust is a competitive advantage, […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

October 29, 2013May 30, 2019Strategic Communications

Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business […]

October 18, 2013May 30, 2019Marketing, Small Business

Successful Small Business Strategies

October is Small Business Month! To help your small business stand out […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify […]

October 1, 2013May 30, 2019Strategic Communications, Tools & resources

Recipe for a Strategic Communications Plan

A strategic communications plan mixes together all your communication vehicles to accomplish […]