Tag: sales

February 12, 2024August 4, 2024Marketing, Retail, Retail Media, Sports

Which Super Bowl ads won?

Super Bowl LVIII had viewers glued to their screens. The nail-biting game, overtime drama and outstanding creative ads gave us lots to […]

June 7, 2023August 4, 2024Retail, Strategy

Look How Far Amazon Has Come

Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]

May 1, 2023August 4, 2024Retail, Retail Trends

Latin America E-Commerce Explodes

Latin America’s e-commerce market is muy caliente. In this final post in a series on global e-commerce, we look at how e-commerce […]

April 18, 2023April 24, 2023Marketing

Ingredients of a Strong B2B Infographic

Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]

April 3, 2023August 4, 2024CPG, Private Label

Private Label’s Global Growth

Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for: ⭐ […]

March 18, 2023March 18, 2023Marketing

Meaty vs Snackable B2B Content

How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]

February 5, 2023August 4, 2024Marketing, Retail Media

Retail Media’s Global Appeal

Why did retail media networks top several 2023 trend lists? As consumer spending slows, more retailers now focus on selling advertising to […]

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]

March 21, 2021March 21, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Home Sweet Home

There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]

November 18, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Strategic Communications

Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

May 21, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]

April 15, 2019January 9, 2021Content Marketing, Marketing, Public Relations (PR)

Quit Hiding Your Magic

I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]

April 23, 2017March 25, 2018Uncategorized

Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School […]

December 7, 2016May 30, 2019*Lead Generation, Leadership Communications, Marketing, Public Relations (PR), Strategic Communications

Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation […]

August 3, 2016May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Strategic Communications

Win Big and Fast: 5 Strategic Sales Tips

Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]

October 14, 2015May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Small Business, Strategic Communications

14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]