September 24, 2013May 30, 2019Strategic Communications, Tools & resources Timeless Strategic Writing Tips Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
September 3, 2013May 30, 2019Strategic Communications 7 Tips for Strategic Copy To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]