Tag: simple
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a […]
7 “Go For Gold” Presentation Tips
Olympic athletes aren’t the only ones who strive to “own the podium.” […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using […]