Tag: simple
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
7 “Go For Gold” Presentation Tips
Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]