Tag: small business

October 17, 2023October 17, 2023Small Business

Happy Small Business Week!

How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]

March 7, 2021March 6, 2023CPG, Retail, Small Business

Ladies Who Launch

Women make their mark in business. In time for International Women’s Day, let’s celebrate women-owned businesses — and their growing influence. Notable […]

February 21, 2021January 31, 2022Small Business, Tools & resources

8 Lessons from 8 Years in Business

It’s party time! February marks 8 years since I launched by own business. As the number of new businesses has soared 38% […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]

April 15, 2019January 9, 2021Content Marketing, Marketing, Public Relations (PR)

Quit Hiding Your Magic

I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]

April 23, 2017March 25, 2018Uncategorized

Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School […]

October 27, 2016March 8, 2023Content Marketing, HR Communications, Industry Research, Marketing, Small Business

Proof the Freelance Revolution is Unstoppable

October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the […]

October 27, 2016May 30, 2019Content Marketing, HR Communications, Industry Research, Marketing, Small Business

8 Reasons Businesses Love Freelancers

The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. […]

October 25, 2016May 30, 2019HR Communications, Industry Research, Small Business

Does Freelancing Fit Your Lifestyle?

October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now […]

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

September 9, 2014May 30, 2019Brand, Marketing, Public Relations (PR)

Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]

October 18, 2013May 30, 2019Marketing, Small Business

Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]