Navigate a PR Crisis With Ease
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major […]
Tag: social media
31 Simple Secrets of Shareable Content
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Boost Your Website Traffic: 10 Tips
The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
Want Happy, Engaged Employees?: 7 Tips
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
Stretch Your Marketing Budget
Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]
Discover Your Company’s Story Goldmines
Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]
Boost Your Credibility as a Thought Leader
An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and […]