Tag: strategic communications

October 23, 2023October 23, 2023*Lead Generation, *Thought Leadership, Marketing

Cost-Effective Marketing Practices

Make your marketing more affordable. Recent marketing layoffs and budget cuts have […]

October 17, 2023October 17, 2023Small Business

Happy Small Business Week!

How it all began … I always loved books (and dressing like […]

March 25, 2023August 4, 2024Retail, Retail Trends, Strategy

Top Retail Trends – Q1 2023

What’s shaping 2023 retail strategy? So far this year, these 7 trends […]

March 18, 2023March 18, 2023Marketing

Meaty vs Snackable B2B Content

How hungry is your audience? Whether you create B2B content in-house, with […]

February 8, 2023February 8, 2023Strategic Communications

5 Steps to Make Your B2B Content More Strategic

Capitalize on the B2B boom (especially in retail tech). Use these best […]

February 8, 2023February 8, 2023Marketing

B2B Content With Sizzle

B2B is booming, especially in retail tech. Use these best practices as […]

January 2, 2022August 4, 2024Retail, Retail Trends, Strategy

2022 Retail PEST Analysis

What factors will influence retail strategy this year? Overarching themes in this […]

December 5, 2021August 4, 2024Retail, Retail Trends, Strategy

Instacart’s Pandemic Partnerships

Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery […]

November 1, 2021November 2, 2021Strategy

Target SWOT Analysis

Target is doing so many things right. Differentiating factors include: ⭐️ Happy, […]

August 23, 2021August 23, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications, Tools & resources

Meaty vs. Snackable B2B Content

How hungry is your audience? As most companies prepare for a busy […]

April 18, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Private Label, Retail

Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain […]

July 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be […]

May 31, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications, Tech

How COVID-19 Changed the Face of Global Retail

COVID-19 has changed the face of retail. This year’s pandemic has affected […]

May 26, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications

2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon […]

April 20, 2020January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Leadership Communications, Marketing, Measurement, Strategic Communications, Tools & resources

5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market […]

September 26, 2019January 9, 2021Uncategorized

4 Simple Ways to Grow Your Business

Proven marketing tips to stand out (even on a small budget!).

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.