Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]
Tag: strategy
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Crisis Communications, Rob Ford Style
For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous revelations of alleged crack cocaine use, public drunkenness and lewd […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]
Communication Vehicles Checklist
Is your communications plan effectively reaching your audience? Use this checklist to identify other communication vehicles that will maximize your marketing impact. […]