#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]
How has retail power shifted? This mid-year check-in shows some notable movements in recent months. BUYER POWER Consumers: Medium-High (vs. High in […]
We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]
Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, […]