June 17, 2014May 30, 2019Case Studies, Social Media Social Media for a Media-Shy Company Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
April 8, 2014May 30, 2019Strategic Communications Bulletproof Your Communications Strategy In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas […]
February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites Web Writing S.O.S. In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR) PR in 2013: A Musical Tribute As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby […]
November 5, 2013May 30, 2019Case Studies, Marketing Case Study: Extreme Email Makeover Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business Stand Out: Strategic Publicity Practices Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]
October 8, 2013May 30, 2019Marketing, Tools & resources Pinpoint Your Target Audience Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]