June 17, 2014May 30, 2019Case Studies, Social Media Social Media for a Media-Shy Company Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract […]
April 8, 2014May 30, 2019Strategic Communications Bulletproof Your Communications Strategy In a flat economy, businesses face increasing pressure to stretch every marketing […]
February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites Web Writing S.O.S. In today’s sink-or-swim world of business, your company needs to be online […]
December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR) PR in 2013: A Musical Tribute As the year winds down, let’s take a musical journey as we […]
November 5, 2013May 30, 2019Case Studies, Marketing Case Study: Extreme Email Makeover Situation: One of my clients communicates using more than 30 email campaigns […]
October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business Stand Out: Strategic Publicity Practices Want to break through the clutter? Use these media relations tips to […]
October 8, 2013May 30, 2019Marketing, Tools & resources Pinpoint Your Target Audience Tired of playing hide and seek with your target market? To identify […]