5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Tag: TikTok
Consumers’ Retail Media Needs
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]
Top Retail Trends in Q2 2023
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
Retail Power in June 2023 – Porter’s 5 Forces
Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of […]
Top Retail Trends – Q1 2023
What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]
Social Shopping Evolution
E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]
2023 Retail Tech Trends
Retail tech is on fire. Themes among this year’s top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Shopify’s Pandemic Partnerships
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]
Revisiting 2021 Retail Tech Trends
It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]