Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
Tag: trust
Living Large: 2022 Luxury Trends
Bank on swank … Even as inflation soars, luxury shoppers still pamper themselves by investing in upscale brands. More notable trends: 🛍 […]
Amazon’s Path to Post-Pandemic Prosperity
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]
Millennial Moms: The real retail disruptors
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]
Toronto Needs Tech Disruptors, Say Public & Private Sectors
Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global IT companies. The city boasts top talent, an affordable Canadian […]
Business Tips from Toronto’s Bold Tech Entrepreneurs
Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
5 Questions Your B2B Marketing Must Answer
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the […]
Stand Out By Sharing Fresh Insights
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]