5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Tag: video
VIDEO: Media Evolves, Retail Wins
🛍 Retail + media keep evolving … All eyes have been on advertising since Sunday’s Super Bowl.  It’s the perfect time to […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Livestreaming Enlivens Retail
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
5 Essential B2B Marketing Tactics
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]
Rock Stars of Content Marketing
Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]
Prove You’re a B2B Superhero
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]
Checklist: Maximize Your Marketing Muscle
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use […]
Video’s Killing It as a Marketing Star
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]
Boost the Reach of Your Next Speech
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]
31 Simple Secrets of Shareable Content
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]