word of mouth – Lisa Goller Marketing | B2B content for retail tech growth

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

March 3, 2015May 30, 2019Customer Experience, Marketing, Strategic Communications

The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]

November 12, 2013May 30, 2019Brand, Leadership Communications, Small Business

7 Ways to Build Brand Trust

How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]