Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]
Tag: write
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]
52 Business Blog Posts That Will Blow Your Customers Away
Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]