Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business […]
Tag: write
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re […]
52 Business Blog Posts That Will Blow Your Customers Away
Blogging about your business is one of the most effective ways to […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business […]