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About me
Hi, Iβm Lisa Goller.
Want to go from invisible to irresistible? π₯
I act as an on-demand marketing strategist and content leader, helping retail tech CEOs:
π Drive revenue with demand-focused B2B marketing
β Position their brand as a trusted industry leader
π― Execute smarter, more efficient marketing strategies
As both a strategist and a hands-on executor, I help retail tech founders grow without adding headcount or stress.
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π Retail permeates my career
I’ve worked directly with retailers, consumer brands, retail tech companies, and retail consultants, agencies and associations around the world. This holistic view of the retail industry makes me versatile, well-rounded and a fast learner.
See 12 ways you benefit by working with me.
"Iβve had the honor to work with Lisa for more than 7 years ... clients secured relevant media coverage,Β and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."
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"What a joy to work with! ... Lisa helped me put my best face forward and demonstrate I'm an authority in my field."
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""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."
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""It was great to have a marketing mind like Lisa Goller editing my Beloved Brands and B2B Brands books ... I highly recommend Lisa for any project requiring a sharp marketing mind and meticulous editing skills."
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"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."
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Your work consistently helps us generate leads
with high quality content that our audience cares about.
βOur CEO loved your whitepaper β¦ we want to commission you for six more.β
βThis [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.β
βYour content work is fabulous and I look forward to re-engaging.β
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
βThanks Lisa, Iβve been telling everyone about your amazing retail trends whitepaper!β
"All thanks to you. You really did crack the [CEO's webinar] slides in just 2 iterations. Last time we did the retail webinar, I lost count of the number of iterations it went through.β
My work
Services
Marketing Strategy & Thought Leadership
π B2B growth marketing strategy π Market & competitive intelligence π£ Executive & brand thought leadership π Data-driven content strategy
Content Creation & Demand Generation
π₯ High-impact content marketing that drives action β€οΈ Social media & community management π° Media & PR strategy
Marketing Execution & Project Management
π― Social media management π Marketing operations & workflow optimization π₯ Project & proposal management
How you win
Fractional marketing leadership
No fluff, just strategic, growth-focused marketing
Content that wins business
From LinkedIn to newsletters, make an impact
Project management that delivers
Keep your marketing efficient & aligned
Latest posts
Retaliatory Tariffs Rattle Retail
Retail Tech Trends Highlights
Which Super Bowl ads won?
12
Years in business
1114
Completed projects
>20
Years in marketing
999
Cups of coffee
Feel less marketing stress
Marketing strategy | Content creation | Project management