About me
Hi, I’m Lisa Goller.
I create irresistible B2B content that blends smarts + sizzle. Global retail tech founders hire me for content creation, strategy and influencer marketing.
Retail permeates my career, as I have worked directly for or with retailers, consumer goods brands, marketing agencies, tech companies and retail associations.
My holistic view of retail has led to award-winning content that helps B2B companies:
- Stand out
- Amplify reach
- Fuel sales growth
See 12 ways you benefit by working with me.
“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”
“Our CEO loved your whitepaper … we want to commission you for six more.”
“Your content work is fabulous and I look forward to re-engaging.”
Your work consistently helps us generate leads
with high quality content that our audience cares about.
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”
My work
How you win
Save time
Meet every deadline with efficient content creation by a fast learner
Attract leads
Grab attention with bold, brilliant and distinct B2B content
Sell more
Spend more time delighting clients (vs. creating your own content)Content services
Lead generation
Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.
Thought leadership
Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.
Influencer marketing
Reach and connect with retail experts. As a RETHINK Retail Top Retail Expert, RetailWire BrainTrust member and retail content creator, I'll help you amplify your reach.
Balance smarts + sizzle
Visual
Sell with enticing multisensory marketing, as content with relevant images earns 94% more views
Research
Boost credibility with recent statistics and relevant global examples from trusted sources
Timeliness
Show how your retail tech offerings exactly align with evolving consumer and market trends
Latest posts
2024 Global Grocery Trends
Amazon SWOT Analysis 2024
Shopify SWOT Analysis 2024
11
Years in business
922
Completed projects
>20
Years in marketing
999
Cups of coffee
Fuel B2B leads with Lisa Goller Marketing
Strategic content marketing for retail tech growth