I solve costly marketing problems.
B2B companies hire me to turn expertise into revenue through strategy, thought leadership and marketing operations.
📣 Trusted strategic marketing advisor
🧠 Thought leadership content for retail communities (retail, CPG, AI, retail media trend analysis)
🏆 Top Retail Expert 2024-2026 | RetailWire BrainTrust panelist | Featured in Forbes, Retail Dive, Entrepreneur+
Growing a B2B, AI or retail media company?
I bet these challenges keep you up at night:
🔺 Burnout
🔺 Lean teams
🔺 Wasting budget
🔺 Execution gaps, silos & chaos
🔺 Relentless pressure to get results (& cut costs)
You still need to fill your sales pipeline and build trust.
That’s where I come in.
I help B2B CEOs or their marketing leads:
📈 Grow sales with revenue-driven strategy and steady implementation
🚀 Replace costly daily chaos with calm execution (humans + AI) using my proven processes for successful GTM & growth strategies
📣 Earn brand trust with thought leadership assets that retail communities love and AI platforms surface
YOU GET:
Strategic execution without the overhead:
🔸 Less stress
🔹 Cost savings
🔸 Time savings
🔹 Quality that attracts retail & CPG decision makers + leads
🔸 Strategy translated into aligned action
🔹 Low risk: No long-term commitment
🔸 CEO & CFO ready to cartwheel
RESULTS:
🏆 Top 10-15% of B2B thought leadership campaigns for a client launch
🎉 20 days after starting my marketing playbook, a client gained 3 new B2B customers
🛍️ >30 of my retail strategies helped media companies sell ads to (non-)endemic brands
💰 100% RFP win rate for multimillion-dollar business development deals
📈 127% audience growth among retail communities in 8 weeks; +119% in 6 weeks
📣 40% more media coverage, including tier 1, improving GEO
❤️ 6 clients loved my results so much they offered me full-time jobs
🌟 1 client came for 1 whitepaper, stayed for 8.5 years of retail & CPG thought leadership
HOW I’M DIFFERENT:
🎯 Marketing Strategy + Execution
Obsessed with your ROI, I combine marketing strategy, content & project management to smash silos for operational clarity, ease and results
🌍 Global Retail Tech Expertise
Trusted marketing partner for Fortune 500s and startups
Clients include CEOs, CMOs & founders in North America, Europe, Asia & Australia
🧠 Nerdier Than I Look
PwC, EY, universities, agencies, tier 1 media, retail & AI communities cite/use my work to train their teams, including my series:
– 30 Days of Retail Media
– AI in Retail
Want less marketing stress? Let’s connect.
One last thing …
Cheerleader for founders and smaller business teams:
As an founder celebrating more than 10 years in business, I’m an enthusiastic supporter of fellow business owners. (Especially in wonky markets like today’s!)