Helping lean B2B retail tech teams grow with clarity, calm and confidence.
I’m Lisa Goller, founder of Lisa Goller Marketing and a fractional marketing lead trusted by global CEOs and founders who need high-impact strategy, content and project management—without hiring delays or the overhead of a big agency.
When resources are tight and expectations are high, I step in to help you scale your brand and pipeline, fast.
Why Clients Bring Me In
Growing a retail tech, AI or retail media company is exciting—but also exhausting.
Clients tell me they’re juggling:
🔺 Lean teams and limited bandwidth
🔺 Inflation, tariffs and market uncertainty
🔺 Shifting demand, stagnant content and siloed teams
🔺 Pressure to deliver results—with fewer resources than ever
You still need to grow. And you can’t afford to get stuck.
That’s where I come in.
What I Bring to the Table
🎯 Fractional Strategy + Execution
I combine marketing strategy, content and project management—so your growth isn’t slowed by silos, overwhelm or lack of execution.
Clients call me “the calm in the chaos.”
🌍 Retail Tech & Global B2B Expertise
I’ve worked with Fortune 500s and VC-backed startups across retail media, AI, SaaS and e-commerce.
From thought leadership to go-to-market, I help retail tech brands build visibility, authority and demand—with strategy rooted in global trend insight.
🏆 Proven Results
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127% lift in LinkedIn followers (in just 8 weeks)
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91% boost in engagement through community-led content
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100% RFP win rate (deals worth up to 9 figures)
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40% increase in media coverage and inbound leads
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Work cited by PwC, EY, top universities—and featured in Forbes, Retail Dive, Entrepreneur and more
Services I Offer
📣 Fractional Marketing Lead
Ongoing strategy, planning and execution to help you grow without adding headcount.
📈 Revenue-Driving Content
Thought leadership, GTM content, sales enablement, newsletters, reports and proposals.
🛠 Marketing Ops & Project Management
SOPs, workflows and cross-functional campaign management that replace chaos with calm.
More on Services →
What Clients Say
“Lisa’s process—combined with her top-quality work—literally saves me multiple hours every month. She’s a true partner.”
— David Pullara, Consultant & CMO
“Wow! [The President] never approves a strategy on the spot.” (He did that day at the end of my presentation of a proposal.)
— VP of Marketing, B2B retail organization
Why It Works
✅ Strategic clarity for founders and CEOs
✅ Fast, reliable execution your team can trust
✅ Clear messaging tied to revenue—not just clicks
✅ Scalable systems that make marketing easier over time
All with a collaborative, optimistic partner who really gets retail.
A Bit About Me
I’ve spent over 20 years working across retail, tech, AI and media—and I’ve run my own business for 12. I’ve helped clients on 4 continents turn strategy into growth, even in tough markets.
And yes, I’m a bit of a joyful weirdo (ask about the cartwheel photo). I believe marketing should feel energizing—not exhausting.
📩 Ready to relieve your marketing stress?
Let’s connect and see if I (or someone else in my network) is a good fit for your needs.
Trusted by retail tech teams around the world
Featured in Forbes • Entrepreneur • RetailWire • Bloomberg • Retail Dive
See my:
Media coverage
Client testimonials.
One last thing …
Cheerleader for founders and smaller business teams:
As an founder celebrating more than 10 years in business, I’m an enthusiastic supporter of fellow business owners. (Especially in wonky markets like today’s!)