About me
Hi, I’m Lisa Goller.
As a fractional marketing lead,
📈 Scale awareness and demand with high-impact strategy
🚀 Launch GTM and marketing campaigns that drive real results
📣 Build visibility and trust—across LinkedIn, media and RFPs
🎯 Stand out and sell in a crowded AI-influenced market
See how you benefit by working with me.
" clients secured relevant media coverage, and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."
""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."
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"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."
Your work consistently helps us generate leads
with high quality content that our audience cares about.
“Our CEO loved your whitepaper … we want to commission you for six more.”
“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”
“Your content work is fabulous and I look forward to re-engaging.”
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”
"All thanks to you. You really did crack the [CEO's webinar] slides in just 2 iterations. Last time we did the retail webinar, I lost count of the number of iterations it went through.”
My work
🛍
I’ve worked directly with retailers, consumer brands, retail tech companies,
and retail consultants, agencies and associations around the world.
This holistic view makes me versatile and a fast learner.
How you win
Proven marketing leadership
No fluff, just strategic, growth-focused marketing
Content that wins business
From LinkedIn to newsletters, make an impact
Project management that delivers
Keep your marketing efficient & aligned
Services
Marketing Strategy
Align your marketing with your business goals. Few companies have up-to-date written strategies. Keep your team on the same page with a growth marketing or GTM strategy.
Thought Leadership Content
Drive conversions with brilliant content. Pull your audience in with high-impact content for social media, community engagement and events.
Marketing Project Management
Put your strategy into action. One-time marketing infrastructure setup. SOPs. Kickoff through post-mortem and workflow optimization.
My strengths
Latest posts
Q2 2025 Top Retail Trends
Dads are the GOATs of Sports
Tariffs Change Consumer Habits
12
Years in business
1114
Completed projects
>20
Years in marketing
999
Cups of coffee
LOVE your B2B marketing
Strategy | Content | Project management