About me
Hi, I’m Lisa Goller. I create irresistible B2B content that blends smarts + sizzle. 🔥
Global retail tech founders hire me for:
📈 Marketing strategy for growth
❤️ Content creation to build brand love
🎯 Strategic communications for change management
🛍 Retail permeates my career: I’ve worked directly with retailers, consumer brands, marketing agencies, tech companies and retail associations. See 12 ways you benefit by working with me.
"I’ve had the honor to work with Lisa for more than 7 years ... clients secured relevant media coverage, and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."
"What a joy to work with! ... Lisa helped me put my best face forward and demonstrate I'm an authority in my field."
""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."
""It was great to have a marketing mind like Lisa Goller editing my Beloved Brands and B2B Brands books ... I highly recommend Lisa for any project requiring a sharp marketing mind and meticulous editing skills."
"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."
Your work consistently helps us generate leads
with high quality content that our audience cares about.
“Our CEO loved your whitepaper … we want to commission you for six more.”
“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”
“Your content work is fabulous and I look forward to re-engaging.”
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”
My work
Content services
Lead generation
Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.
Thought leadership
Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.
Influencer marketing
Reach and connect with retail experts. As a RETHINK Retail Top Retail Expert, RetailWire BrainTrust member and retail content creator, I'll help you amplify your reach.
How you win
Save time
Meet every deadline with efficient content creation by an experienced, fast learner
Attract leads
Grab attention with bold, brilliant and distinct B2B content you're proud to share
Sell more
Spending more time delighting your clients (rather than creating and managing your own content)
Latest posts
AI Permeates Retail Processes
AI Permeates Retail Categories
B2B Marketing in 2025
11
Years in business
922
Completed projects
>20
Years in marketing
999
Cups of coffee
Fuel B2B leads with Lisa Goller Marketing
Strategic content marketing for retail tech growth